F O R C O R P O R A T E E X E C U T I V E S A N D P O R T F O L I O P R O F E S S I O N A L S

Be chosen

for the career opportunities you want most

Will recruiters choose you, ignore you or delete you?

Stress-test your brand >

You’re being overlooked for the roles you’re ready for

You’re doing great work but it’s not being recognised

You’re watching less capable peers be selected over you

You’re feeling the lack of people to open doors for you

It stings to be overlooked, again and again. Especially for roles you’d excel in.

It’s not that you’re not good enough. But when others can’t quickly grasp the value you bring, they default to who’s familiar or who’s loud. That’s how brilliant, capable leaders get missed.

Yes, you’re delivering outcomes but decision-makers aren’t seeing it. Your work, your leadership and your track record are rock solid, but your story isn’t being told, your proof isn’t easy to find and your network isn’t championing you.

That’s why others get chosen ahead of you.
That’s why you’re here now.

This is what will change for you when you have a truly influential executive brand

You’ll be confident

You’ll know what to say in every career conversation with the ExecutiveCadence™ brand story structure

You’ll be compelling

You’ll align your LinkedIn and CV with your goals with the TouchpointSync™ method

You’ll be credible

You’ll create persuasive proof of your capabilities with the ProofPortfolio™ approach

You’ll be connected

You’ll build relationships with influential people with the INsiderTrack™ network model

You’re just three steps from the roles you really want

01.

Do the Stress-Test Your Brand assessment

Identify exactly what you need to work on and prioritise your next steps

Stress-test your brand >

02.

Work with me to take thoughtful, strategic action

Identify exactly what you need to work on and prioritise your next steps

Learn more about working with me >

03.

See the lasting impact of your powerful new brand

Be chosen for the career opportunities you want most

Make it easy for the right people to see why you're the right choice

Hello, I’m Wendy Pavey

Here are some of the reasons why leaders like you choose to work with me:

1. I’m a highly specialised Executive Brand Strategist, not a generic coach. I guide senior leaders into high-stakes roles where personal brand makes the difference.

2. I have a stellar three decade career in brand communications, spanning iconic global consumer brands and C-suite executives for pinnacle enterprises.

3. I’ve developed my proprietary IP into robust frameworks that are tested and proven to be successful in the real world.

4. I translate ‘personal brand’ into practical career assets that achieve valuable outcomes.

5. I understand C-suite, Board and advisory pathways. These trajectories are specialised and I cater very specifically for them.

6. I’m the author of Personal Brand 101 and Advancing Your Advisory Career (with my new book The Art of Being Seen in development).

7. I walk my talk, staying visible across social media, podcasts, news media, conferences, events and professional communities.

8. I’m trusted by serious institutions, regularly presenting for respected executive and industry organisations. I’m a university guest lecturer, policy advisor, mentor and awards judge.

Since 2012, I’ve specialised in personal brand for executives and advisors.

I use my proven models and methodologies to help you communicate your value with clarity and create the connections that get you chosen.

Let me guide you to build the professional brand that means powerful people see you, trust you and choose you.

Real results for real leaders

Kathryn Vosper

Sales Director, Australia & New Zealand
Tritium^®

“Working with Wendy helped me concisely define a brand story highlighting my value to any organisation.“

Cathie Watts

National Sales Manager ANZ
Metagenics

"It has been so rewarding to confidently articulate how I can add value and to see how positively this was received and how much others value my abilities."

Toni Hawkins

Head of Financial Planning & Analysis
Virgin Airlines

"She is a master in helping you make your brand professional but also personal and natural to you."

Shilpa Banerjee

Director, Student Services
QUT

"Her eye for detail truly transformed my profile and exceeded my expectations. I cannot recommend Wendy enough."

Deb Mahoney-Dobbs

Head of People Leadership
RACQ

"Now as I grow, I have the baseline brand story to work from and add my experiences to."

Mushfiq Rahman

Group CEO & Managing Director
3C Energy

“Working with Wendy gave me the tools to tell the right story about my experience and as a result I was successful in landing a really exciting CEO role.”

You’re in good company

My clients and client companies

Speaking and presenting

Organisations, associations and events where I speak and deliver workshops

Proven. Trusted. Real-world tested.

Personal brand, visibility, authority, portfolio careers, networking… these are subjects I know and understand deeply.

Because I’ve worked exclusively in the executive brand space for 15 years now.

I know there are many people who claim they can also guide you but please do look closely at their credentials. Some are merely selling you hope, with slick marketing tactics they’ve been taught. Some say you can copy their own success, thinking you’ll look past their sample size of one. Some are unscrupulously plagiarising my work and, again, thinking you won’t notice.

Be extremely wary of guarantees to achieve certain results in a certain timeframe. These promises are made because unethical operators know that people who don’t get the results will blame themselves and be too embarrassed to complain.

Quick-read guides

Here’s a fast, easy way to become more familiar with my work, with these quick-to-read books that deliver genuinely useful outcomes, written for time-poor leaders.

Personal Brand 101

A compact guide to building your powerful personal brand, written specifically for leaders in corporate employment

Download a free chapter

Advancing Your Advisory Career

The essential approach to building your portfolio of advisory board and consulting roles in a competitive market