How to help high potential talent move up the pipeline
You can ensure your best people contribute to the organisation's goals by helping them to succeed in performance reviews, mentor conversations and internal interviews
Why do some people not rise to their potential?
It can be really frustrating when your organisation has identified high potential people and provided pathways for them to rise through the ranks.
But many of them just don't seem able to take advantage of the support you're offering.
They don't nominate for a promotion or to lead a project.
They don't interact confidently with mentors and supporters.
They don't perform well in internal interviews.
So they are not seen as strong candidates and they don't rise up as they should.
Does this sound familiar?
You're hearing your talent say things like:
"I don't know how to talk up my strong points."
"I'm not good at saying what I'm good at."
"I'm too scared to put myself forward."
And... you're hearing your leaders say things like:
"They seem so nervous and uncomfortable."
"It isn't easy to have a conversation with them."
"I'd like to promote them but..."
What does this mean for your organisation?
❌ Losing your high potential talent
❌ Not achieving your people targets
❌ Falling behind industry standards
❌ Not realising the full potential of people
❌ Not meeting stakeholder expectations
❌ Not moving the dial on equity issues
If that sounds like your organisation, please know this
The truth is: most of us are not good at talking about ourselves.
High potential or not, generally we're not comfortable telling others about our abilities and achievements.
We feel shy, awkward, embarrassed. That holds us back from succeeding, even when there are people and processes to help us.
It's harder again for people who feel that they have some kind of limiting factor. Maybe they're using a second language, working with a disability or struggling with unconscious bias.
The worst part is: these are often the exact same people you're trying to lift up.
But it can be different
Imagine the impact for your organisation when

that unleashed leadership potential shows up in real performance

you effortlessly attract a steady stream of talented people

you're known for your success in lifting up talent to leadership roles
Now imagine how your high potential talent will feel when

they always know exactly what to say in every kind of career conversation

they feel confident and able to advocate strongly for themselves

they're getting real value and help from their supporters and mentors

INTRODUCING
The career story course that creates success
It's called ExecutiveCadence™ Mastery.
ExecutiveCadence™ is a proven, powerful career storytelling method specifically designed for your high potential employees.

Now you can help your people to master the essential career skill of Talking About Yourself in a comprehensive online course, designed with learning experts, to ensure they always know what to say in every career conversation.
Here's the impact ExecutiveCadence™ can have

"I didn't think I had the right experience for the job I wanted to apply for but after I worked through Wendy's career story method, I could see that I absolutely did.
I put my story into the cover letter and CV, and was successful in getting an interview. The interview went well and I landed my dream job soon after!
Wendy's positivity and encouragement made all the difference to my confidence in the interview.
I've already had great feedback from my manager after the first eight weeks in the role and now there are so many more possibilities on the horizon for me."
Cassie Lam

"I was ready to step up to a CEO role and I realised I needed to articulate and promote my roles, experience and achievements.
I had effectively been doing the work of a CEO but I hadn't had the title. The Executive Cadence course gave me the tools to tell the right story about my experience and as a result I have now been successful in landing a really exciting CEO role.
The material about preparing for interviews was very valuable; I wouldn't have performed as well without this and without Wendy's advice."
Mushfiq Rahman

"I have been very fortunate in my career to have achieved a long list of skills and amazing experiences, but I realised how difficult it is to incorporate these into the creation of a simple but powerful story about who I am that resonates a clear personal brand.
Working with Wendy and her Executive Cadence Mastery Course helped me concisely define a brand story highlighting my value to any organisation.
This was hugely beneficial as I continue to progress and grow in my career."
Kathryn Vosper

"After rapidly completing the Executive Cadence Mastery self study course, I have not been nervous going into interviews and have actually enjoyed the process.
It has been so rewarding to confidently articulate how I can add value and to see how positively this was received and how much others value my abilities.
This is one of the best investments I have made in myself in a long time and I would happily recommend the course to anyone considering doing it."
Cathie Watts
Here's what the course includes:

Six self-paced modules
A logical sequence of short, easy-to-digest lessons

Six detailed worksheets
A worksheet for each module to reinforce the learning

16 video lessons
On-demand access to start, pause and replay the videos

Interview toolkit
Expert guidance on handling every kind of interview question

Conversation scripts
Customisable examples for a range of career conversations

Success story template
A high impact structure to ensure successes get noticed
And there are two high value bonus lessons:

Voice Your Brand
Expert tips and techniques from a renowned voice and speaking coach

Brand Story Neuroscience
Practical strategies for overcoming doubts and fears from a Neuroscientist
Self-paced and Group options
The course is available as an independent self-study course and also as a guided group study program.
Both options can include 1:1 support and personalised feedback.

Self-paced Study
• fully flexible online delivery
• can be binged if required

Group Study
• six week guided program
• online or in-person delivery

Hello... I'm Wendy Pavey
For more than a decade as a personal brand strategist, I've advised people in corporate employment on achieving the roles they want.
I noticed that the clients who weren't moving up in their company lacked the ability to tell a compelling story of their career.
Even when they were in high potential cohorts or included in talent pipelines, they didn't make much progress.
They struggled to present themselves effectively in performance reviews and internal interviews because they were nervous and uncertain. They never knew what to say to 'sell' themselves and mentoring didn't help.
So I developed the ExecutiveCadence™ method to make sure my clients always know what to say in career conversations, by creating their unique and compelling Personal Brand Story.
Now, the ExecutiveCadence™ Mastery online course makes my Brand Story method readily available as part of an organisation's talent management program.
Clients and Client companies I've worked with


Professional bodies I've presented to

What is the ExecutiveCadence™ method?
The ExecutiveCadence™ method provides the foundation for a compelling brand story, carefully constructed to align someone with a leadership role.
It's designed to operate in the real world, in a corporate environment where candidates need to be credible.
So the story includes the fundamentals of experience and skills. But these are often secondary to the value someone can deliver to a company. That value is proved by highlighting their successes. To be effective, a brand story has to set someone apart from others with a similar background, so it needs a point of difference. And because work should be meaningful, the story needs to include purpose.
These six elements together form the ExecutiveCadence™ architecture.

Cadence means rhythm and that’s our aim – to develop relaxed, natural storytelling that flows easily in conversation, without being over-rehearsed and robotic.
LET'S LOOK AT SOME OF THE DETAIL
Here's how the course unfolds:

Inside Module 1 – Starting the Brand Story
Inside Module 2 – Completing the Brand Story
Inside Module 3 – Clarifying career objectives
Inside Module 4 – Aligning story and objective
Inside Module 5 – Using story in career conversations
Inside Module 6 – Using story with brand touchpoints

"Jelly – that's how I felt when I thought about the upcoming interview for the promotion I knew I deserved.
I'd been given some negative feedback about my interview performance and my communication skills, and it was really playing on my mind.
Working with Wendy and learning the Executive Cadence method changed everything.
I KILLED the interview and got the job. Now I feel like the sky's the limit for my career."
Sharee McCormack

"Doing this work was very beneficial for me.
I had lost a lot of self confidence after leaving a toxic work environment and I had to re-establish who or what I was professionally.
I was underestimating myself and that was because I was underestimated by others.
Now as I grow, I have the baseline brand story to work from and add my experiences to."
Deb Mahoney-Dobbs
How ExecutiveCadence™ Mastery can advance your Diversity, Equity and Inclusion agenda
You can deliver on your organisation's equity targets by helping diverse people to succeed in performance reviews and internal interviews.
✔︎ This is ideal for those who are:
- First Nations persons
- born in another country
- not using their first language at work
- women and identifying as women
- LGBTIQ+
- neurodiverse
- living with a chronic illness or health condition
- expectant parents and parents of dependent children
- in a caring role or with caring responsibilities
- living with any form of disability
✔︎ And it's very effective for those who:
- have no formal qualifications in their area of work
- are returning to work after a career break
- are over 50 years of age
- work flexibly or part-time
✔︎ Plus it's a highly valued addition to outplacement and transition programs.
"The self study option was clear and easy to follow and the activities, coupled with your insightful inputs in our session, certainly helped me to demonstrate my key points of difference against other candidates."
Cathie Watts, Sales & Marketing Director ANZ
What questions do you have?
Here are some things I'm frequently asked:
How long does it take to complete the self-study course?
What feedback and support is available?
How does the group option work?
Are transcripts of the videos available?
How long do people have access for?
How do you ensure course completion for individuals?
Can it be used for outplacements?
Can it be offered as part of our EAP?
Can counselling be added?
So what's the investment?
Access to ExecutiveCadence™ Mastery for the self-paced individual course starts from just $1497 per person.
Group programs start from $1297 per person for the standard six week program in a group of 4 to 9 people, and from just $997 per person in a group of 10+.
Feedback and support options start from $97 per person.
Ask me for a fully tailored program to match your organisation's specific needs when we speak.


My purpose and mission for my work is to make sure that the best people – not just the usual people – step up to leadership roles. This is how I contribute to a more representative, more inclusive, more diverse and more just society.